Los Angeles may be the sunniest and most overpopulated melting pot in the US, but unbeknownst to most, within the unsuspecting brick buildings of Downtown, female entrepreneurship is on the rise.
Encouraging Action to Empower Women
You may recognize Joanna Waterfall from our last morning with her. Besides being animated and easygoing, Joanna is also breaking ground by co-founding and organizing The Yellow Conference, which she explains to us simply and to the point:
“The Yellow Conference is a gathering for creative women who want to use their stories, skills, and talents to make a difference in the world and serve something bigger than themselves.”
The event features numerous speakers and workshop leaders who have experience in the various facets of modern-day entrepreneurship (writing, blogging, style, design, photography). All attendees have the opportunity to learn from and work with these experts. It’s this concrete know-how that activates women to feel empowered in manifesting and practicing their unique calling.
“Do what you love, and use it to do good.”
We are granted the opportunity in this episode to see the location of this year’s Yellow Conference: in a vast, open space in Los Angeles’ Fashion District, which is currently in use as a gallery. The white walls, wooden floors, and industrial-sized windows rouse thoughts of the inspiring discussions to be heard and connections to be made on the 27th and 28th of August during the Conference.
When confronted with the fact that the Yellow Conference is being held near Los Angeles’ infamous Skid Row, strewn with makeshift tents and their inhabitants, Joanna explains, “In LA, everything’s together but separate. I think that a lot of events happen in nicer areas, but I like that we aren’t separating ourselves from it. In the end, we’re all human beings, no matter what place we are in.”
Emily, one of the Yellow Conference’s organizers, tells us about the team’s focus and vision: “Do what you love, and use it to do good.” The event is designed in hopes that it will empower women to listen to their inner talents, and to further “do good.” In fact, the Yellow Conference planted the seeds for the beautiful White Buffalo Project, which encourages a shift in the way society constructs female-to-female interaction.
The Yellow Conference, beyond its implicit social significance and inspiration, is real. It admits to the reality that the area of start-ups and entrepreneurship lacks female participation, and it offers more than enough practical solutions to empower women to not only hear their calling, but to respond with resounding action… action that will make dreams come true and the world a better place.